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Since 2012
designing websites and stores
people feel.

Mariano Santini

In the field of UX design, I have focused especially on eCommerce, websites and conversion-optimized landing pages, overseeing the entire user journey, from first contact to retargeting. I have worked with both WooCommerce on WordPress and Shopify, always seeking to optimize the user experience and improve conversion rates. And when the platform falls short, I build custom: WordPress plugins and Shopify apps that turn each case into a successful project.

14+Years of experience
50+Projects shipped
3Teams led in LATAM
View LinkedIn profile (opens in a new tab)

From design
to code.

From the first Figma screen to the published app: every detail built so your project feels right and sells more.

Online stores

  • Shopify stores

    Full renovations and Liquid themes, on Shopify and Shopify Plus.

  • WordPress & WooCommerce

    Custom sites and stores, from installation to maintenance.

Custom development

  • Apps, plugins & themes

    Public Shopify apps and custom WordPress plugins and themes.

  • Migration & security

    From legacy code to WordPress, with no vulnerabilities.

Design & motion

  • UX/UI in Figma

    Wireframes, interactive prototypes and design systems.

  • Motion & 3D

    Video editing, 3D animation and motion for the web.

Campaigns & performance

  • Landing pages

    Pages for digital marketing and social media campaigns.

  • SEO & speed

    Technical optimization, loading speed and organic traffic.

Building
with AI.

Graduate of the Master in AI Development at BIG school. I now work with coding agents to go from idea to a working product much faster, without giving up architecture or quality.

  • Agents that write, test and document the code
  • Clickable prototypes to validate before building
  • Cloud and local models, whatever the project needs
  • I define, review and decide: AI speeds things up, it does not replace judgment

Tools: Claude · Codex · Cursor · Hermes · Ollama · Antigravity

Featured projects

Some of my most outstanding projects in eCommerce and web development

VisualPro
Digital studio / Web + AI

VisualPro

Website for VisualPro, the studio I co-founded: design, development, AI and marketing with a team across Latin America, told through scroll animations.

Agente IA para centro de estética
AI app / WhatsApp

Agente IA para centro de estética

AI assistant for a beauty center: answers questions on WhatsApp with the center's own information and books appointments inside the chat, at any hour.

CRM para peluquería
Custom CRM / Hair salon

CRM para peluquería

Custom CRM for a hair salon and barbershop: schedule by stylist, client profiles with their history and billing, in a single tool.

Cozi
Shopify Plus / Configurator

Cozi

Modular sofa online store with product configurator, quotation system and user experience optimized for conversions.

Latina
WordPress / Redesign

Latina

WordPress redesign for Latina Tribe, a dance fitness method with classes in Mexico City, Monterrey and at home: booking by studio, class packs and FAQ.

Evoke Club
WordPress / Bookings

Evoke Club

WordPress booking platform for Evoke, a luxury concierge in Mexico: villas, yachts, private aviation and experiences, searchable by destination, dates and guests.

Il Trancio D'Italia
WordPress / WooCommerce

Il Trancio D'Italia

Complete eCommerce platform for Italian restaurant with online ordering system, WhatsApp integration and real-time inventory management.

Uniko
Shopify / Mobile-first

Uniko

Shopify store for original imported baby clothes, 0 to 24 months, shipping across Colombia. Designed for the phone first.

Relevé
Shopify app / Configurator

Relevé

Shopify product configurator for Relevé: the customer builds her dance shoe piece by piece (heel, heel counter, strap and trims), choosing colors and textures.

Drivana
UX/UI / Figma

Drivana

UX/UI design for car rental platform in Mexico. Complete Figma prototype with advanced search system and optimized user experience.

Carranza & Carranza
Shopify / SEO

Carranza & Carranza

Luxury jewelry website with premium catalog, online appointment system and personalized shopping experience for high-end market.

Montenia
Landing page / CRM

Montenia

Landing page selling residential lots in Playa del Carmen, with a booking form connected to the CRM and direct WhatsApp contact.

Henco
WordPress / Backend

Henco

Complete migration from legacy website to WordPress with security, speed and SEO improvements. Includes job platform with administrative management.

DirexaAvailable on the Shopify App Store
Shopify app / Checkout Function

Direxa

Checks city and department against the official DANE catalog while the customer buys. If they make a mistake, it suggests the right one. If not, they never notice.

Product Variant ImagesComing soon to the App Store
Shopify app / Theme extension

Product Variant Images

When a shopper picks Blue, show them blue. The app suggests which photos go with each color from the ones the store already has; the merchant just checks them.

What my clients say

Real testimonials from successful projects that have transformed businesses

“Mariano completely rebuilt our online ordering. We used to rely only on PedidosYa, at a higher cost. Our own ordering system, integrated with WhatsApp, became a great complement to the business. His professionalism and attention to detail are exceptional.”
Nicola Refosco, Owner, Il Trancio D'Italia

Frequently
asked questions

What does Mariano Santini do?

I am a multimedia designer and web developer working since 2012, specialized in AI-assisted development. I design and build websites, online stores and apps for clients, brands and agencies, from the first prototype to the published site or app.

Which platforms do you work with?

The platform is never the limit: I adapt to what each project needs. I am also an expert in Shopify and Shopify Plus, WordPress and WooCommerce, Figma for UX/UI, and custom development with HTML, CSS, JavaScript, PHP, React and Liquid.

Do you build apps?

Yes, I build custom apps, as well as Shopify apps and custom plugins and themes for WordPress and WooCommerce.

How do you use AI in development?

I graduated from the Master in AI Development at BIG school. I work with coding agents such as Claude, Codex and Cursor to prototype and build faster, with human review on every delivery.

Do you work with clients in other countries?

Yes, I work remotely with brands and agencies across LATAM: the projects on this site come from Mexico, Colombia and Uruguay, among others.

How do we start a project?

Message me on WhatsApp at +598 97 994 155 or email hola@msantini.com. We talk through the goal, I send a proposal and we get going.